Mindless corporate prattle

I don't know about where you live, but here in Washington there are all these ads on buses and things about how oil companies are big on carpooling and such. Chevron has this:

"I will carpool to work. And power a school"

It's even going on in Australia. BP has this website there:

"Talk stopped long ago." (Editor's note 2013: dead link now)

For Americans, it's a completely different story from BP. We Americans are responsible for high oil prices because of our "decades long failure of US energy policy." Yup, high oil prices are all our fault.

I guess it's not really mindless, but it just seems to me like such a transparent charade. Any comments?